Quick note before we dive in, I'm launching a Spring cohort of my coaching programme The $100k YouTuber this Monday April 6th. There's limited spots, if you'd like to book a call to talk about whether it's right for you, you can do so here. "Repeat the same activities. Repeat the same outcomes." This is one of my favourite Hormozi quotes I've been dwelling on recently. It's taken on a new meaning for me. For a long time, I only understood this intellectually. "Sure, if I repeat the same...
10 days ago • 2 min read
Quick note before we dive in, I'm launching a Spring cohort of my coaching programme The $100k YouTuber on April 6th. There's limited spots, if you'd like to book a call to talk about whether it's right for you, you can do so here. Imagine this, you’ve just got 10,000 views on a YouTube video. And because you’re a clever clogs, it appealed perfectly to your target viewer. You made sure that in your packaging, intro and video content you used the right language, credibility and tone to stand...
17 days ago • 5 min read
I’ve been in New York for the last week. Here's a slick selfie with the Manhattan skyline as proof: Last Friday, I tried to get into a New York bar with my friend, and the bouncer told us “yeah, this is a private party”. Apparently, that's code for: “You guys are underdressed and look like losers”. So I punched him in the face we found another bar. Their loss. The bouncer had no idea he was denying entry to a legendary YouTube coach, with a missing finger and a funny name. But while in New...
about 1 month ago • 3 min read
Meet my friend Andrew, a YouTuber. He's a cheeky chappy. And more importantly, a live sound engineer. Which is what his YouTube channel is all about: Andrew loves what he does, which is why he started making videos in the first place. He wanted to help more people learn about how to build a career in the live sound space. Because in his words "it's sick". But he also likes YouTube and building his business. It's fun to build up something that he has full control over and make money helping...
about 1 month ago • 1 min read
This week a very cool thing happened. I was interviewed by Nathan Barry, the founder of Kit, on his podcast to talk about YouTube. (If you’ve got any sense, you’ll know Kit is the best email platform out there, and the one I’m using to send this email). Nathan is a very cool guy. And his podcast is one of my absolute favourites. I’ve watched so many episodes the setting is quite iconic for me. Seeing myself standing there at the black board I can't help but think: “What the hell is that guy...
about 1 month ago • 3 min read
There is a shift happening on YouTube. Well, sort of. This isn’t going to be a fear mongering piece. It’s about what’s actually happening on the platform and how you can prepare yourself for changes to come over the next 2-3 years. And to be clear, this shift has always been happening. It’s just accelerating (shock, AI has got something to do with it). Since year 1 of the platform, every year things have got a bit harder than the year before. Because every year, more people come to the...
about 2 months ago • 2 min read
"Tintin, I'm struggling to know which business model to double down on?" I was on a group call the other week with some YouTubers. And one of them was asking me about their business model. They felt like they had the wrong one. And another one said “I’m doing 1:1 coaching, but after watching one of your videos I’ve been group coaching pilled”. Which I thought was funny. I do indeed want to group coaching pill as many YouTubers as possible (I think that's the right use of 'pill'?) I responded:...
about 2 months ago • 2 min read
This is one of my favourite things I do each week. Filling out this simple google sheet. From left to right we have: The month The week How many videos I posted that week How many emails I sent that week How many views long form views my channel got that week How many email sign ups I got that week The “Videos” and “Emails” column have green headers because I can control them. I can’t control views, but I can control how many videos I post! I fill it out on a Monday morning. And I absolutely...
2 months ago • 1 min read
Here’s a little story about how I approach my YouTube business. Including some screenshots of my finest work. Let me take you back to February last year. I realised the biggest bottleneck to building my business at the scale I wanted was not having a high ticket offer. I wanted to start a coaching programme for YouTubers, but I didn’t know if there would be any demand. So instead of whipping up a fancy landing page, I made a simple Google form. Here’s the stunning piece of work: That led to...
2 months ago • 3 min read