This morning at 8am, I walked around Highbury Fields in London. A pic from last Winter I often do this before starting a day's work. I grab a coffee and ponder life's big questions, while getting some steps in. As the sun rises on a beautiful day, I think about YouTube, thumbnails, and how no one can be truly happy without 1m subscribers on their YouTube channel. But one question I grappled with this morning was what are my guiding principles? What makes a happy business and life for me?...
28 days ago • 4 min read
I have a semi hot take on AI for you. And it's significantly reduced my AI anxiety (ainxiety?). It started a month or so back when Claude dropped their new tool Claude Design. Every man and his dog started making videos about how you could edit your entire YouTube video with it in less than 4 seconds. And suddenly my peanut-sized monkey brain throws up all sorts of stupid thoughts: "Should I be doing? Should all my clients be using this? Should I learn everything there is to know about Claude...
about 1 month ago • 2 min read
It took me over a year to make my first $1,000 on YouTube. And looking back, that was unnecessary. Knowing what I know now, I think I could have done it in 30 days. Maybe not the 30 days after posting my first video because there were so many skills I needed to learn to make videos. But 3-6 months in, if I HAD to make $1,000 in 30 days I know I could have done. But I just had no idea what I was doing. I thought YouTube money came from AdSense, sponsors and from affiliate links. I spent so...
about 1 month ago • 2 min read
I want you to imagine you're this golf ball. And you're about to be sent 400+ yards down the middle of the fairway by my driver. You get absolutely smacked, and as soon as you take off you feel invigorated. You fly through the air with a new sense of clarity and energy that makes you want to grow your YouTube channel. Mid-air, you realise everything you've been doing wrong. Everything you need to change. And what the path ahead looks like for your channel and business. And as you come to land...
about 2 months ago • 1 min read
Hey Reader, Quick reminder that tomorrow I'll be hosting a free workshop on how to build a multi 6-figure YouTube business. Inside my new free community for educational YouTubers. One where you get to make a living teaching what you love. We'll be going through The $100k YouTuber Roadmap step by step, including: The best educational channel for you: Not every niche is created equal. I'll show you how to find the channel idea that fits your expertise, attracts an audience who'll actually pay,...
about 2 months ago • 1 min read
Today, I have an exciting announcement. I am launching a completely free community for educational YouTubers. And I'm going to be doing a free workshop or Q&A every week! How exciting, I know. Why? Well, I love writing to you like this. I also love talking to you through a camera in my bedroom. But this movement is only just beginning. Around the world more and more educators, teachers and anyone with wisdom to share are building incredible businesses. And it's only going to keep going. I...
about 2 months ago • 1 min read
I realised something recently. Every YouTuber I work with who's actually doing one key thing is making progress. And YouTubers who aren't doing it don't make progress. I've been telling people to do this simple thing for ages, but still people don't do it. And I'll repeat it as long as I'm in this business. Because it's the simple things that work. The secret sauce? It's putting a link to book in a free call with you at the top of your video description and emails. And then telling people to...
about 2 months ago • 1 min read
Last week I went away to Spain to play some golf with the lads. This is us on the 18th green measuring up a putt to win our version of the Ryder Cup tournament (a real professional tournament when US golfers play European golfers). I'm in the blue at the back of the picture. And this is me on a stunning hole at Emporda Golf Course about to slice one right... I'm not very good. But it was an epic week, and we do it every year. I'm very grateful to have a group of friends who organise such...
2 months ago • 2 min read
Hey Reader, meet Diane. She's a full time consultant and mom to 2 kids. And somehow, she has enough time on the side to make videos on her personal finance channel. I'll be straight with you, Diane is a badass. Her YouTube business has completely transformed in the past 12 months. In May 2025, Diane had 5k subscribers and was getting a few outlier videos here and there, but had only made a bit of money from Adsense and sponsors. She was questioning whether all this effort she was putting into...
2 months ago • 2 min read