If you had told me when I was 1 year into YouTube, that I should completely ignore Adsense, sponsors and affiliates, I would have (metaphorically) crapped my pants.

I'd thought about selling a product, but it felt like I had to have a big enough audience to be able to make great money from Adsense too.

It didn't feel like there was another option.

Now today, more YouTubers have woken up to the fact that it’s very hard to build a big enough audience to monetise like that.

But still, YouTubers want the “easy” route where they can avoid selling to their audience.

Where they don't have to do anything except make videos from the comfort of their home, and watch the money magically roll in.

But let me help you think about this a different way.

If you’re like me, you watch a fair amount of YouTube (to put it lightly).

And 90% of the time, we do nothing with the information we find in the videos,

Speaking from personal experience, I rarely take action on any content I watch.

There is of course value in the general exposure to a topic.

And back in 2022, I went in deep into Golf YouTube and learned a TONNE from a few channels, and implemented many things that I learned in the videos.

But for the most part, it goes in one ear and out the other. And I just feel like I'm learning.

Especially with topics where I’ve already consumed a fair amount of content, like business.

But when I engage with content, and sign up to lead magnets, show up to live webinars, and most importantly spend money on things like coaching, it’s totally different.

I'm invested, so I actually change my behaviour.

Which leads to actual changes in my life.

And weeks/months later, I’m grateful to have spent my time and money on that thing. Especially if it’s really good.

I imagine you’re the same?

And this is what we need to really get into our thick YouTube skulls.

To truly have the biggest impact, and help your audience achieve what you're talking about in your videos, you have to get into the weeds with them.

You have to work more closely with them.

IF you want to have the impact you say you want, then you need to do more for them.

Making great content and promoting a valuable sponsor is fine, and it's no exagerration to say content changed my life.

But what’s changed my life more is working closely with incredible people who can help me achieve what I want to achieve.

Whether it’s learning the piano, getting a new job or building a business.

My best results have come from working with people I trust, who’ve done the thing I want to do.

So what’s the big change we need to make with our YouTube business?

We need to start working towards selling outcomes to our audience.

(In a way that feels good. Because bad selling feels bad. But good selling feels good).

Not just teaching them what they need to know. But taking more responsibility to actually get them the result they're after.

That's how we have the biggest impact possible.

Not just philosophising to a camera from our living room, but working with real people to get them real results...

...in exchange for lots of money. How nice.

Which leads to the elephant in the room, what should you sell?

That’s what we’ll be getting into tomorrow 🚀

Tintin 🫡

P.s.

If you like a podcast, I talk about a lot of the biggest mistakes YouTubers make with monetisation in this episode here.​

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