I got 88,000 views on YouTube in the last 28 days. I'm pretty chuffed, because before that, it was about 5-10x less. So things are looking up, and I want to share a few things that changed. Yes, consistency is key. I've posted 34 videos in 33 weeks so far this year. Obviously my YouTube channel wouldn't have grown without posting videos.... BUT, a few things have contributed to the improved results recently. My content has not really changed that much in the past month. The vast majority of...
6 days ago • 2 min read
Here's a nice YouTube studio screenshot for you: That's how many long form YouTube views I've got in 2026. Now you might look at that and think "man, Tintin is such a hero I want views like that too" And you'd be right to think so. It certainly is nice when videos pop. But that's not my favourite bit about this graph. This is: All those little ▶️ icons are videos posted. Week in week out, I kept posting. And it paid off. It almost looks exactly like one of those motivational graphics you see...
20 days ago • 2 min read
Wahey, we went viral over the weekend. 18k views in 4 days. A big outlier for my channel. Now in another email, I want to go deeper into the personal finances here. Because the $288k looks cool, but it's far from what actually ends up in your pocket at the end of the day. And I've learned a tonne about finances in the past 18 months since quitting my job. But I'll be honest, I've been waiting for a viral vid like this for a while, and I want to share some things about why it's exciting. So...
about 1 month ago • 3 min read
My dear YouTube friends, I have some bad news. I moved house last week. Which means we are saying goodbye to this lovely filming background... I actually really liked it. And secretly I quite like the fact that my bed is in the background for some bedroom YouTuber vibes. And one day when I'm being interviewed on the Diary of a CEO I can say "I literally built a $1bn business from my bedroom" and all that good stuff, while I shed a tear about all the sacrifices I made, for them to put in the...
about 1 month ago • 2 min read
A few years ago, I read an amazing book. It's called The Go-Giver, by John Mann and Bob Burg. It's a very easy to read short story (roughly 100 pages) about a guy called Joe. Joe was a "go-getter", the type of person to go out and make life happen. And ultimately, to get more of what he wanted. As you can probably guess by the name, the book is about how giving more is actually the secret to Joe finding true success. A common theme in the business/self-help book world. It's clichéd, but true....
about 2 months ago • 1 min read
This morning at 8am, I walked around Highbury Fields in London. A pic from last Winter I often do this before starting a day's work. I grab a coffee and ponder life's big questions, while getting some steps in. As the sun rises on a beautiful day, I think about YouTube, thumbnails, and how no one can be truly happy without 1m subscribers on their YouTube channel. But one question I grappled with this morning was what are my guiding principles? What makes a happy business and life for me?...
2 months ago • 4 min read
I have a semi hot take on AI for you. And it's significantly reduced my AI anxiety (ainxiety?). It started a month or so back when Claude dropped their new tool Claude Design. Every man and his dog started making videos about how you could edit your entire YouTube video with it in less than 4 seconds. And suddenly my peanut-sized monkey brain throws up all sorts of stupid thoughts: "Should I be doing? Should all my clients be using this? Should I learn everything there is to know about Claude...
3 months ago • 2 min read
It took me over a year to make my first $1,000 on YouTube. And looking back, that was unnecessary. Knowing what I know now, I think I could have done it in 30 days. Maybe not the 30 days after posting my first video because there were so many skills I needed to learn to make videos. But 3-6 months in, if I HAD to make $1,000 in 30 days I know I could have done. But I just had no idea what I was doing. I thought YouTube money came from AdSense, sponsors and from affiliate links. I spent so...
3 months ago • 2 min read
I want you to imagine you're this golf ball. And you're about to be sent 400+ yards down the middle of the fairway by my driver. You get absolutely smacked, and as soon as you take off you feel invigorated. You fly through the air with a new sense of clarity and energy that makes you want to grow your YouTube channel. Mid-air, you realise everything you've been doing wrong. Everything you need to change. And what the path ahead looks like for your channel and business. And as you come to land...
3 months ago • 1 min read