Today, I have an exciting announcement. I am launching a completely free community for educational YouTubers. And I'm going to be doing a free workshop or Q&A every week! How exciting, I know. Why? Well, I love writing to you like this. I also love talking to you through a camera in my bedroom. But this movement is only just beginning. Around the world more and more educators, teachers and anyone with wisdom to share are building incredible businesses. And it's only going to keep going. I...
5 days ago • 1 min read
I realised something recently. Every YouTuber I work with who's actually doing one key thing is making progress. And YouTubers who aren't doing it don't make progress. I've been telling people to do this simple thing for ages, but still people don't do it. And I'll repeat it as long as I'm in this business. Because it's the simple things that work. The secret sauce? It's putting a link to book in a free call with you at the top of your video description and emails. And then telling people to...
8 days ago • 1 min read
Last week I went away to Spain to play some golf with the lads. This is us on the 18th green measuring up a putt to win our version of the Ryder Cup tournament (a real professional tournament when US golfers play European golfers). I'm in the blue at the back of the picture. And this is me on a stunning hole at Emporda Golf Course about to slice one right... I'm not very good. But it was an epic week, and we do it every year. I'm very grateful to have a group of friends who organise such...
12 days ago • 2 min read
Hey Reader, meet Diane. She's a full time consultant and mom to 2 kids. And somehow, she has enough time on the side to make videos on her personal finance channel. I'll be straight with you, Diane is a badass. Her YouTube business has completely transformed in the past 12 months. In May 2025, Diane had 5k subscribers and was getting a few outlier videos here and there, but had only made a bit of money from Adsense and sponsors. She was questioning whether all this effort she was putting into...
15 days ago • 2 min read
Last week I went to a creator retreat in the UK. 2 days with all kinds of other content creators who either making content on the side of a job or have a really successful creator business. There were workshops, ice baths, a breathwork session and great conversations all round. It was run by Creator Leaders, which is an amazing community to join if you're a creator in the UK. They host lots of in person dinners, events and retreats throughout the year. But one YouTuber I met really stood out...
26 days ago • 3 min read
Yesterday, I watched my brother and his girlfriend run the London marathon. And here's what it taught me about selling on YouTube a cute pic of me and my nephew. Now I love any excuse for a reflection moment, especially a "this time last year" entry in my journal. And watching them run the marathon naturally took me back to when I ran it last year. And how hard I found April 2025... It was the most overwhelmed I've felt in a long time. The pressure of my first marathon and fundraising for it...
29 days ago • 2 min read
To build a successful YouTube business, you need help. It's almost impossible to do it all on your own. But more important than that, you shouldn't want to do it on your own. It makes it less fun, less fast and more stressful. Here are 3 specific roles I'd recommend hiring for, in order: Video editor Thumbnail designer Personal assistant Let's take a closer look at each role, along with pricing and steps to find your dream hires. Video Editor ($50 - $300 per video) Unless you're doing YouTube...
about 1 month ago • 3 min read
This year, I've had a big realisation about what I care about. Specifically, what I care about right now. Last year, when I quit my job to build a business, one of my biggest motivations was to be able to have more time. I was hustling at work, then hustling in my free time too, and after over 3 years of doing that, I got a bit tired of it. I wanted to work on my own thing, and take days off when I wanted. To stop work at 5pm. To have more free time outside of work. To have fewer calls. To go...
about 1 month ago • 2 min read
Meet my friend Simen. He's an expert electric guitarist, teaching what he knows on YouTube. And today I want to share how he went from earning $500/month from his channel for over a year, to consistently earning over $5k/month and hitting his first $10k/month all within 9 months. But much more importantly than the money, he transformed his life in the process. He has a dream of making music, and he can now sustain that dream with his YouTube business. I want to share more and more real...
about 1 month ago • 3 min read