Last week I went to a creator retreat in the UK. 2 days with all kinds of other content creators who either making content on the side of a job or have a really successful creator business. There were workshops, ice baths, a breathwork session and great conversations all round. It was run by Creator Leaders, which is an amazing community to join if you're a creator in the UK. They host lots of in person dinners, events and retreats throughout the year. But one YouTuber I met really stood out...
12 days ago • 3 min read
Yesterday, I watched my brother and his girlfriend run the London marathon. And here's what it taught me about selling on YouTube a cute pic of me and my nephew. Now I love any excuse for a reflection moment, especially a "this time last year" entry in my journal. And watching them run the marathon naturally took me back to when I ran it last year. And how hard I found April 2025... It was the most overwhelmed I've felt in a long time. The pressure of my first marathon and fundraising for it...
15 days ago • 2 min read
To build a successful YouTube business, you need help. It's almost impossible to do it all on your own. But more important than that, you shouldn't want to do it on your own. It makes it less fun, less fast and more stressful. Here are 3 specific roles I'd recommend hiring for, in order: Video editor Thumbnail designer Personal assistant Let's take a closer look at each role, along with pricing and steps to find your dream hires. Video Editor ($50 - $300 per video) Unless you're doing YouTube...
18 days ago • 3 min read
This year, I've had a big realisation about what I care about. Specifically, what I care about right now. Last year, when I quit my job to build a business, one of my biggest motivations was to be able to have more time. I was hustling at work, then hustling in my free time too, and after over 3 years of doing that, I got a bit tired of it. I wanted to work on my own thing, and take days off when I wanted. To stop work at 5pm. To have more free time outside of work. To have fewer calls. To go...
20 days ago • 2 min read
Meet my friend Simen. He's an expert electric guitarist, teaching what he knows on YouTube. And today I want to share how he went from earning $500/month from his channel for over a year, to consistently earning over $5k/month and hitting his first $10k/month all within 9 months. But much more importantly than the money, he transformed his life in the process. He has a dream of making music, and he can now sustain that dream with his YouTube business. I want to share more and more real...
26 days ago • 3 min read
It never ceases to amaze me how many YouTubers are shocked by the value of hopping on calls with their audience. Talking with them 1:1. Face to face. Mano a mano ⚔️ Just last week, one client I have was surprised about this. He's now making $12k/month from his YouTube business, while still working full time, which is amazing. But he does have 400,000 subscribers and gets over 500,000 views per month, which makes things a bit easier. But it's also for that reason he hasn't spent much time...
29 days ago • 1 min read
Bloody hell, it’s Q2. I never used to think or care about quarters, but now that I’m a fully fledged Business Bro, I have to. It’s in the manual you get given at Business Bro initiation. Along with the requirements to go gym and make content. But I'm excited about Q2, because we’ve just ticked off a big project in the business, and freed up a lot of time. I started 2026 thinking I was going to go all in on content to grow my audience. And that’s what I did...for about 2 weeks. Something felt...
about 1 month ago • 2 min read
Quick note before we dive in, I'm launching a Spring cohort of my coaching programme The $100k YouTuber this Monday April 6th. There's limited spots, if you'd like to book a call to talk about whether it's right for you, you can do so here. "Repeat the same activities. Repeat the same outcomes." This is one of my favourite Hormozi quotes I've been dwelling on recently. It's taken on a new meaning for me. For a long time, I only understood this intellectually. "Sure, if I repeat the same...
about 1 month ago • 2 min read
Quick note before we dive in, I'm launching a Spring cohort of my coaching programme The $100k YouTuber on April 6th. There's limited spots, if you'd like to book a call to talk about whether it's right for you, you can do so here. Imagine this, you’ve just got 10,000 views on a YouTube video. And because you’re a clever clogs, it appealed perfectly to your target viewer. You made sure that in your packaging, intro and video content you used the right language, credibility and tone to stand...
about 2 months ago • 5 min read