So, YouTube has changed the way they're counting views.

In case you haven't seen the latest changes, here's a quick summary:

• Before the update = A view used to be counted when someone watched "some amount of seconds" of your video. YouTube didn't disclose how many seconds so people didn't game the system.
• After the update = Now a view is counted "from the very first frame - whether that’s a Short appearing in the feed or a long-form video autoplaying on the Home page".

Why have they done this? So that a) the way views are counted is consistent across all formats across the platform and b) to more accurately "display their total audience reach and exposure when talking to brand partners and sponsors".

YouTube said that themselves.

This has resulted in view numbers dramatically increasing across YouTube.

You can still see the old view metric in your YouTube studio under what YouTube have now called "engaged views" which is defined as "clicking to watch or watching past the initial seconds" so exactly what "views" were before.

You can find this stat in "advanced mode" and toggling on "engaged views" like this:

That's it. Those are the changes.

Does it matter for you? Not really, but the main thing to be aware of is your new view count is likely somewhere between 2-3x your old view count.

So to grow a channel you can build a sustainable business from, you'll need more "views" than before but the same number of engaged views.

The old number I suggested as a good target to be able to fo full time on your channel was 100,000 monthly long form views. But that will now shift as things have changed, I suspect to 200,000.

Of course, the most important thing has never been your view count anyway, it's the nature of your audience, the quality of your relationship with them, and your offer.

For example, one of my clients Kate finished her piano course launch last week at $88k from a channel that gets 60k-70k long form views per month (using the old view system).

And an email list of only 7k, which is where all the sales were driven from.

What did she do well? She has a very engaged email list, which she's built a lot of trust with, and she made exactly what they asked for.

(She also works her butt off.)

So the way YouTube counts views has changed, but the basics to build a successful channel and business haven't.

You still need to:

• Show up and provide value regularly on YouTube and email
• Build a strong relationship and connection with your audience
• Show your credibility and proof regularly
• Help them get the outcomes they want

Which is easier said than done.

But if you get it right, then you're off to the races.

Tintin 🫡

P.s.

We had a dinner in London yesterday for clients inside The $100k YouTuber.

It was a bit of a bro fest, which forced me to check how many female clients I do in fact have 😆 It turns out the split is 70/30, but it seems all the gals are abroad.

Anyway, we've now sold out all 6 spots for September, which happened quick this week since announcing last Thursday. Things are hotting up 🚀

If you want to secure a spot for a few weeks time, you can apply here (next week I don't have space to take calls, but you can still apply and we'll make sure to find a time, or you can keep an eye on the booking link until spots open up).

Join My Next Free Workshop: attend here​

The $100k YouTuber Roadmap: read here​

My YouTube Channel: watch here​

Podcasts I've Done: watch here​