Hey Reader, meet Diane.

She's a full time consultant and mom to 2 kids.

And somehow, she has enough time on the side to make videos on her personal finance channel.

I'll be straight with you, Diane is a badass.

Her YouTube business has completely transformed in the past 12 months.

In May 2025, Diane had 5k subscribers and was getting a few outlier videos here and there, but had only made a bit of money from Adsense and sponsors.

She was questioning whether all this effort she was putting into her channel was worth it.

She initially started because she wanted to create another source of income to support her family long term, and share her 15 years experience advising investment banks on financial strategy.

But it wasn't proving as fruitful as she'd hoped.

As is the case with most of us YouTubers, because we dream we can make $1m in our first year.

But then Diane made a few key changes to her business:

• She added a "free clarity call" Calendly link as the top line of her video description
• She made a call to action in her video directing people to book in a free clarity call
• She started doing these calls and researching more about her audience
• She outsourced her thumbnails to a trusted designer

And THEN she instantly made $1m!!

It was crazy, I was all like "whaaaaat Diane how the hell did you do that???"

Sadly not. It was hard, and Diane struggled for a few months without seeing any instant changes.

Shock, it didn't come quickly.

But Diane persisted, and then someone on one of her calls was interested in paying her for help.

She had no idea what to do or how to get them to pay, but they just wanted her to help them plan for retirement.

And she ended up making her first sale:

And then another for $4k.

And then another for $6.5k.

And then another for $10k!

All without a landing page.

It was a very simple process:

1. Make useful videos
2. Tell people to book in a call if they want more help
3. Ask them questions on the call to see if you can help them
4. If you can help, tell them how you can help and how much it costs
5. If they say yes, take payment
6. Deliver great results

I know, it's almost worryingly simple.

And now she has made a landing page with a great VSL, she's absolutely flying.

She made almost $24k in April...

Nuts.

She had no offer, no sales skills and no idea what to sell, and now she has a life changing business.

I know what you're thinking, Diane is in the finance space and she can charge higher prices. Yes that is true, but she's also just following the proven steps to success.

Understand audience ➡️ offer to help them for money.

And she's been kind enough to let me make a video all about how she did it.

I'm proud of this one.

I've absolutely loved working with Diane and helping her get to where she is.

I'd love for you to go show her some support in the comments for all her hard work.

Check it out here:

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Tintin 🫡

P.s.

If you want to build your YouTube business like Diane, you might be interested in The $100k YouTuber.

Every single day I work closely with YouTubers in the programme to help them build a 6-figure business.

You can learn more, see results and apply on this page here.