I have a semi hot take on AI for you.

And it's significantly reduced my AI anxiety (ainxiety?).

It started a month or so back when Claude dropped their new tool Claude Design.

Every man and his dog started making videos about how you could edit your entire YouTube video with it in less than 4 seconds.

And suddenly my peanut-sized monkey brain throws up all sorts of stupid thoughts:

"Should I be doing? Should all my clients be using this? Should I learn everything there is to know about Claude Design? Who's the best left winger for Arsenal to sign next season?"

And so on.

But then I realised something.

It doesn't matter how good video editing tools get, I still don't want to edit my videos...

Even if there's a world where it takes 10 minutes to make something perfect, I don't want to spend those 10 minutes doing it.

I already have lots of stuff on my to do list. I'm already thinking about lots of other things, I don't want to bring video editing back onto my plate just because I can now do it faster.

So who are the AI video editing tools for?

My video editor, not me.

It can help them edit faster, take on more clients, and do better work. Maybe over time their prices change as a result, maybe they don't.

But that's when I had my personal realisation that AI is still just a productivity tool. At least for now.

Us entrepreneurs and YouTubers have 24 hours in the day, and AI makes us more capable. But that doesn't mean we should do everything ourselves.

When Microsoft Excel was invented, do you think CEOs thought "oh great now I should start doing the company accounts because it's so much easier"?

No, it just makes the accountant more capable. And allows the CEO to get more done overall in the business.

Jensen Huang, the Invidia CEO puts it really well:

"The purpose of your job, and the tools you use to do your job, are related but not the same. I've been doing my job for 34 years, I'm the longest running tech CEO in the world, and the tools I've used to do my job have changed continuously in the last 34 years and in some cases quite dramatically, over the course of 2-3 years"

Can you imagine how different the tools Jensen would have been using 34 years ago would have been?

It was 1992. No real internet, no email, no smartphones, no cloud computing, no Microsoft teams or Slack.

But his job was the same. Grow the goddamn business!

And today as an educational YouTuber, your job remains the same as it did 20 years ago when YouTube first started.

Help people achieve a desirable transformation in their life, with the best free content and paid products you can make.

That's it.

Do not let AI distract you from that.

You are more capable now, you have more tools, but the fundamentals of growing your business do not change.

AI can increase how much you can do, and improve how well you can do it, but it doesn't mean you need to do everything just because you can.

Spending money to make more money is still how businesses operate.

And for the near term, I don't see how AI will ever make me want to do my video editing. Because I only have so much time.

So outsourcing your video editing is still very much the play.

Tintin 🫡

P.s.

Tomorrow, I'm doing a free Q&A for YouTubers. You can ask any question you want.

If you'd like to attend, it'll be hosted inside my free community here.

P.p.s

If you're an educational YouTuber looking to build a multi 6-figure business, that's exactly what we do inside The $100k YouTuber programme.

Every single day I work closely with you to scale your business. It's the only thing I do.

You can learn more, see results and apply on this page here.

Join My Next Free Workshop: attend here​

The $100k YouTuber Roadmap: read here​

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