To build a successful YouTube business, you need help.

It's almost impossible to do it all on your own.

But more important than that, you shouldn't want to do it on your own.

It makes it less fun, less fast and more stressful.

Here are 3 specific roles I'd recommend hiring for, in order:

1. Video editor
2. Thumbnail designer
3. Personal assistant

Let's take a closer look at each role, along with pricing and steps to find your dream hires.

Video Editor ($50 - $300 per video)

Unless you're doing YouTube because you love editing, you should probably outsource it.

It takes up too much time and an actual editor will almost definitely do a better job with some training.

You can also make the cost back very quickly.

With your new found freedom, you can start working 1:1 with people in your audience and get paid for it.

If you don't have an audience yet, then it's still worth the investment because the longer you hold off, the less time you'll have to make your content good enough to grow.

A good editor is worth their weight in gold.

The lower your budget, the harder it is to find good people. And the higher your budget, the easier it is.

I would say $100 - $300 per video is the sweet spot. I do occasionally come across a YouTuber who's paying $75 per video and their videos look amazing, but again it's just hard to find those people.

Thumbnail Designer ($20 - $100 per thumbnail)

Thumbnail design is often a less obvious thing to outsource because it feels quite easy to do.

But getting the click is so important that it's worth getting someone who actually knows what they're doing. And if you're making less than $100k/year you probably shouldn't pay more than $100 per thumbnail.

Yes, you can use AI and find a good AI tool, like 1of10 (aff link) or Claude Design, or ChatGPT with their latest image model.

But it's still worth getting help from someone who actually knows what they're doing, especially if you're short on time.

Look at Diane's channel here:

For the bottom 4 videos, she made the thumbnails herself.

And he top 8 were outsourced. So much better, and the views have exploded since.

That's partly because Diane is a financial advisor, NOT a thumbnail designer.

Sure she could learn, but it's not the best use of her time.

Just get someone good, it'll speed up your journey.

Top tip - your video editor is the best place to start looking for a designer. Often video editors already have experience or learn the skills very quickly, and actually have the time to make good thumbnails too. Sometimes it's not a fit, but often it is.

Personal Assistant ($15-25/hour)

This is less necessary, especially if your YouTube business is still very simple.

But it can be very nice not to have to:

• Schedule videos
• Schedule emails and other content
• Read and reply to emails
• Any other small tasks unique to your business

Again, AI agents can speed up a lot of stuff for you too now. But another person actually doing the work is also helpful.

It also holds you more accountable to doing what you said you were going to do which is nice.

Steps to find great editors, designers and assistants:

1. Referrals are the best. Ask anyone and everyone you know (but pls don't ask me 😆) for someone they know, because they're much more likely to be good.
2. Once you've tried that, then use your audience. They already like your content and know what the task looks like. Put out an application form, and get them to submit a short video introduction, their experience, and a portfolio of work.
3. If you don't have an audience, go to sites like Fiverr, Upwork and YTjobs.co.
4. Always do a paid trial task before taking someone on. For editors get them all to edit the first 1 minute of the same video and pay $50 for their time. For designers give them the same raw photo or concept and pay them $50 too. It's easier to judge when everyone has done the same task.
5. Interview them for a vibe and personality check. Look for great communication, reliability and a strong attitude. If they show signs of missing deadlines or being bad at communication, give clear feedback and if nothing improves stop working with them quickly.

That's more or less it.

Hiring great people is one of those things that feels heavy to begin with, but after 2-3 weeks of consistent effort and you've found a great person to help you out, you feel amazing.

And basically no YouTuber I've worked with has ever gone back to editing, designing or doing basic admin once they've stopped doing it. It feels too good.

And happy to help more on this, so just reply if you have any questions.

Tintin 🫡

P.s.

We have a private pool of great talent for clients inside The $100k YouTuber.

Every single day I work closely with YouTubers in the programme to help them build their 6-figure YouTube business. It's the only thing I do.

You can learn more, see results and apply on this page here.

The $100k YouTuber Roadmap: read here​

My YouTube Channel: watch here​

Podcasts I've Done: watch here​